Why the Heck Should I Use Facebook for my Business?

 

So you’ve got this amazing product, service, or program. You’ve lost sleep over it, you’ve slaved over it, and dang it why don’t more people know about it? You’re to the point you want to shout about it from the rooftops. While this may be satisfying to do from a physical rooftop, we’ve got a better, digital rooftop for you to shout to your heart’s content and actually get your ideal customers to listen.

So Go Ahead, Shout it From a Digital Rooftop with Facebook!

Yes, Facebook. While this may conjure up thoughts of a one-trick pony with timelines, likes, and fake news, Facebook is actually a complex set of tools with which Badass Marketers can achieve their goals.

Monetize It Tip:

Facebook is not only a tool for connecting with clients. It’s a tool to make money while entertaining your clients! Look for more “Monetize It Tips” to hear how you can monetize Facebook tools for your business.

But wait. Isn’t Facebook just for fun and a time waster? Why should my serious company use something like Facebook for business stuff?

By avoiding Facebook for your business, you are missing out on a tool that can make connections with your customers meaningful and perfectly timed for purchasing behavior.

But more importantly, a tool with over a dozen features that can be additional sources of revenue for your business! We’ll go through some of them in this article. For a full marketing and revenue strategy for your business using Facebook, schedule a one on one consulting session with Jodi for your business.

Facebook is an advertising, content, and revenue platform all in one; one that your customers are already using. Even if your business isn’t on Facebook, chances are your customers and your competitors are!


Jaw-dropping Facebook Stats to Remember as a Business Leader:

  • Over 2 billion people use Facebook on a monthly basis (For comparison, YouTube has 1.5 billion monthly users and Twitter has 328 million monthly users) (source):
  • Over 1 BILLION people use Facebook on a DAILY basis
  • 69% of US women use Facebook DAILY (89% of US women use it monthly) (source)
  • 54% of US men use Facebook DAILY (82% of US men use it monthly)
  • US consumers spend an average of 35 minutes a day on Facebook
  • Facebook is accessed an average of 8x PER DAY per consumer (Instagram is accessed an average of 6x)
  • 400 new users sign-up for Facebook each MINUTE


Are You Excited Yet? Can you see the Opportunity?

Whether you’re an entrepreneur with a one-woman show just getting started or a global enterprise, Facebook should be an integral part of your demand generation and marketing strategy. Get started with our tips today and you’ll be ahead of the curve!


How Your Customers are Using Facebook

Either you’ve preferred to stay off the social media train for as long as possible or you’ve never considered Facebook as anything other than a way to stay in touch with your friends and family. No matter what you’ve done in the past, we’re here to help get your business going today on Facebook.


Think about This Before Doing Anything on Facebook

Do you know how your target audience currently uses Facebook? Is your perfect client a nutrition nut who follows recipe and news sites on their social media accounts? Do they love to stay trendy by following fashion influencers or do they focus on what their friends and family suggest? By first thinking critically about what your customers use Facebook for and what consumer content, you can blend into their life and become their best friend.

Do you know how your competitors are already using Facebook? Look at their pages, their groups, and their posts to get a good idea of what you’re up against. No need to copy what they are doing, just observe what you like and consider what you don’t.

 

Badass Tip:

Before launching into your marketing strategy, take a step back to really analyze how your customers are currently consuming information on Facebook. See if your competitors are matching this or missing the mark.


Don’t be an Annoying Dinner Guest on Facebook

It’s important to remember why people use Facebook in the first place. These reasons for using Facebook need to be respected while using any of the tools and features that Facebook has to offer. Your brand must fit into their Facebook experience, not detract from it.

It’s crucial to remember that regardless of the feature you use to communicate with your customer, you are a guest in their Facebook experience. Don’t be the one who takes all the buffet shrimp and dances inappropriately on their mahogany table.

Fill free to skip ahead if you already have a foundational knowledge of how Facebook works from your customers’ perspective.


What is Facebook?

Facebook is a free social networking website that allows registered users to create profiles, link with other profiles of friends, family, interest groups, and communicate with them. These connections are referred to as being Facebook Friends, being a Group member, or liking/following a Page. Users communicate with one another via photos, video, public text posts, comments, likes, private messages, and more.

 

Monetize It Tip:

Brands can use this website to pay for targeted ads to get in front of their customers, create, join, and monetize Facebook groups, sell goods directly through Facebook, deliver relevant image and video content to customers, and so much more.


The Main Parts of Facebook You Need to Know


What is the Facebook Newsfeed?

 

Badass Tip:

This is homebase for marketers since this is where most ads and features will appear. The News Feed is the home page for Facebook and where you want to get your brand. It’s the main highway, time to build your billboards.

The main interface of Facebook is referred to as the user’s News Feed where based on an ever-changing algorithm, users are presented with a list of what the algorithm deems the most relevant content to interact with. That content might be their friend’s newest baby photos that were posted or a news story post that multiple friends are interacting with.


Consumers use Facebook:

  • to be entertained
  • to feel connected love ones and the world around them
  • as a dopamine release (source)
  • to stay in the know in their social circle as well as global news and trends
  • to view visual interesting or educating content like videos and images
  • as a distraction or escape for a few minutes
Monetize It Tip:

By leveraging Facebook ads, your brand content, deals, and posts can appear on anyone’s News Feed. This is the easiest way to monetize your business on Facebook. The most important thing is to strategize your ads to get the right ads on the timelines of your potential customers when they would be ready to respond to it. Read more about News Feed advertising below.


What is the Facebook Newsfeed?

Badass Tip:

By visiting a potential customer’s profile, you can glean a lot of consumer behavior information to leverage in your marketing efforts. You can see their interests, their travel habits, and more. It’s free consumer research!

The secondary interface of Facebook is referred to as a user’s Profile. The user can decide how much of their profile can be seen with people they have or haven’t connected with. Users can view and interact with each other’s Profiles as well. The user can customize their profile with their latest information, pictures, videos, and more.


Consumers use Facebook:

  • Their Friend list
  • Any Events they will be attending or hosting
  • Pages they have liked or followed
  • Reviews that they’ve written on various Pages
  • Groups that they have joined
  • Places that they’ve “Checked-in”

 

Within the profile is a historical list of all the posts that that user has posted referred to as their Timeline. While viewing a user’s profile, you can also communicate with them by posting directly on their profile or sending a private message via Facebook Messenger.

Outside of the News Feed and the Profile, there are over 20 other Facebook features or products that you and your audience can use to interact with one another.  Consider those 20+ other features as leverage for Badass marketers to get in front of their consumers.

In our next blog series, we will walk you through how to get started, all the tools, features, and communities that you can leverage to connect with, educate, sell to, and serve your ideal customers.

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